MADE BY A MINI PERSON
One little tag.
One colourful crew.
MINI Car Tags began when I was looking through the unofficial MINI Rules of the Road and thought my British Racing Green 2003 R50 deserved a little “Hello, my name is…” sticker.
Then I had a better idea. Why make a sticker when I could create a reusable tag—with the MINI Rules of the Road on one side and your MINI’s name proudly displayed on the other?
And just like that, the first MINI Car Tag was born.
HOW THE CREW CAME TOGETHER
From one R50 to a whole
MINI family.
The first tag
The Rules of the Road on one side. Your MINI’s name on the other. A little flash of personality made especially for MINI people.
The co-pilots
No MINI adventure is complete without a brilliant co-pilot. Jelly and Juno needed to be represented, so personalised doggie bandanas joined the collection.
Enter Sgt Chibs
With MINI people famously leaving little ducks for one another, our runner duck simply had to join the crew—and she takes her position very seriously.
THE PEOPLE BEHIND THE PERSONALITY
Small team.
Big character.
A LITTLE THANK YOU
Thanks to the incredible support from all the girls in the MINI Girls UK group, these little tags have travelled far and wide—and can now be found on MINIs all over the world.
Thank you all for your ongoing support. It genuinely means the world to me.
Made with imagination, inspired by the MINI community and enthusiastically supervised by the entire crew.